ROLE: Creative Director    

BRIEF: Originated, pitched and secured backing for a self-initiated social-first campaign for CHRISTIANAHJONES, exploring identity, perspective and self-discovery.    

OUTCOME: Created “CALLING”, an award-winning social-first campaign spanning film, stills and social cut-downs.    

I developed the concept and creative vision, bringing together collaborators to realise the work. Rooted in self-discovery and shifting perspective, the campaign challenged conventional ideas of perception and personal vision.    

“CALLING” received coverage from Esquire Hong Kong, GUAP Magazine and industry publications, won two awards and led to direct outreach from the Berlin Fashion Film Festival.

Full screen it and give it a watch.