ROLE: Conceptual Creative

BRIEF: Reimagine the Nike Elite Summit playbook, expanding the original framework with enhanced experiential and operational guidance.

OUTCOME: Created a scalable global system spanning identity, strategy, architecture and experience, designed to flex across international markets.

Looking beyond performance, the programme addressed the realities of the modern athlete, from visibility and expectation to personal brand.

Supported the London Summit through programming including mock press conferences and personal brand-building, helping strengthen athletes as individuals as much as competitors.