ROLE: Creative Direction

BRIEF: Shape the creative direction for an NME digital cover shoot, establishing a strong visual identity for the artist within a fluid editorial production environment.

OUTCOME: Developed a cult fashion-inspired visual world informed by moodboarding and layered set design. Adapting to missing production assets, I reworked the concept in-studio using a colorama to create depth and atmosphere, while directing the artist’s movement and posing throughout the shoot. The final imagery was selected for the NME digital cover and positively received by both the artist and magazine.