ROLE: Conceptual Creative

BRIEF: OVO sought to activate around Drake headlining Wireless Festival, extending brand presence beyond the main stage and into wider festival culture.

IDEA: Originated and pitched a partnership concept between OVO and Stormzy’s “House Party“, positioning the venue opposite Wireless Festival as an OVO-led afterparty destination for talent, creators, cultural figures and festival insiders.

OUTCOME: The concept was later realised publicly through an OVO partnership with “House Party” during the Wireless Festival period.